Penrod/Hiawatha Company postcard collection, 1950s-2017

Summary

Creator:

Penrod/Hiawatha Company.

Extent:

7.4 linear feet (in 10 boxes; over 5000 postcards)

Language:

English

Call Number:

92456 Bb 2

Authors:

Finding aid created by Penrod/Hiawatha Company postcards

Background

Scope and Content:

The Penrod/Hiawatha Company collection is mainly comprised of postcards, although some supplemental photographic items directed toward tourists is also included. The postcards, numbering more than 5,000, primarily are of the Michigan landscape and its towns and cities, covering every region of the state. Typical postcard themes dominate, particularly natural scenery, outdoor recreation, and shopping districts. The postcards date from the 1950s through the opening decades of the twenty-first century, although very few display copyright dates. The collection is divided into the following series.

1. Non-Postcard Items (calendars, brochures, booklets): Box 1
2. Non-Penrod/Hiawatha Postcards: Box 2
3. Penrod/Hiawatha Postcards, 1970s-1990s: Boxes 2-5
4. Penrod/Hiawatha Postcards, mid- to late 1990s: Boxes 5-6
5. Penrod/Hiawatha Postcards, late 1990s-2000): Boxes 6-7
6. Penrod/Hiawatha Postcards, 2001-2004: Box 8
7. Penrod/Hiawatha Postcards, 2005-2014: Box 9
8. Oversize and miscellaneous: Box 10

As batches of postcards are received every years, it was decided to arrange the items in blocks of time according to the date of their accession. Thus for the researcher interested in a specific city, it will be necessary to examine the listing for each of the series.

Biographical / Historical:

The Penrod/Hiawatha Company of Berrien Springs, Michigan, produces and distributes postcards and other photographic items for tourists. Photographer John Penrod (1930- ) founded the company in 1959 in Berrien Springs when he purchased a small postcard company in the city. Penrod gradually expanded his enterprise by purchasing competing postcard companies including the Hiawatha Card Company, A.E. Luce, L.L. Cook Company, Ludington News Company, Michigan Card Company, Pemble Brothers Wholesale, and Upper Michigan Press. In addition to postcards, Penrod/Hiawatha produces advertising, commercial, and tourist items, such as calendars, brochures, souvenir picture booklets, and business cards.

Acquisition Information:

The collection was the gift of John Penrod (Donor no. 7986 ) and first came to the library in 1991. Periodic additions have been received.

Accruals:

Periodic additions to the records are expected.

Rules or Conventions:

Finding aid prepared using Describing Archives: A Content Standard (DACS)

Subjects

Click on terms below to find any related finding aids on this site.

Subjects:

Historic sites.

Formats:

Advertisements.
Calendars.
Postcards.
Souvenir viewbooks.

Names:

Eloise (Hospital : Wayne County, Mich.)
Penrod/Hiawatha Company.
Penrod, John.

Places:

Ada (Mich.)
Adrian (Mich.)
Albion (Calhoun County, Mich.)
Algonac (Mich.)
Allen Park (Mich.)
Allendale (Mich.)
Alma (Mich.)
Aloha State Park (Mich.)
Alpena (Mich.)
Ann Arbor (Mich.)
Arcadia (Mich.)
Askel (Mich.)
Athens (Mich.)
Au Sable River (Mich.)
Baldwin (Mich.)
Battle Creek (Mich.)
Bay City (Mich.)
Bear Lake (Mich.)
Beaver Island (Mich.)
Bellaire (Mich.)
Belle Isle (Detroit, Mich.)
Benton Harbor (Mich.)
Benzie State Park (Mich.)
Benzonia (Mich.)
Berrien Springs (Mich.)
Bessemer (Mich.)
Bete Grise (Mich.)
Beulah (Mich.)
Big Bay (Mich.)
Big Rapids (Mich.)
Birmingham (Mich.)
Bloomfield Hills (Mich.)
Bob-Lo Amusement Park (Ont.)
Boyne City (Mich.)
Brighton (Mich.)
Brimley (Mich.)
Brockway Mountain (Mich.)
Buchanan (Mich.)
Burt Lake State Park (Mich.)
Cadillac (Mich.)
Calumet (Mich.)
Caro (Mich.)
Cassopolis (Mich.)
Cedar River (Mich.)
Cedar Springs (Mich.)
Cedarville (Mich.)
Centreville (Mich.)
Charlevoix (Mich.)
Cheboygan (Mich.)
Chelsea (Mich.)
Christmas (Mich.)
Clare (Mich.)
Clinton (Lenawee County, Mich.)
Coldwater (Mich.)
Coloma (Mich.)
Colon (Mich.)
Copper Harbor (Mich.)
Croton (Mich.)
Crystal Falls (Mich.)
Curtis (Mich.)
De Tour Village (Mich.)
Dearborn (Mich.)
Decatur (Mich.)
Detroit (Mich.)
Dexter (Mich.)
Dowagiac (Mich.)
Drummond Island (Mich.)
Dundee (Mich.)
Durand (Mich.)
Eagle Harbor (Mich.)
East Lansing (Mich.)
East Tawas (Mich.)
Eaton Rapids (Mich.)
Elk Rapids (Mich.)
Escanaba (Mich.)
Fayette (Mich.)
Flint (Mich.)
Fort Wilkins (Mich.)
Frankenmuth (Mich.)
Frankfort (Mich.)
Franklin (Mich.)
Freeland (Mich.)
Fremont (Mich.)
Gaylord (Mich.)
Gladstone (Mich.)
Glen Arbor (Mich.)
Glen Haven (Mich.)
Glennie (Mich.)
Good Hart (Mich.)
Grand Haven (Mich.)
Grand Marais (Mich.)
Grand Rapids (Mich.)
Grand Traverse Bay (Mich.)
Grayling (Mich.)
Greenville (Mich.)
Grosse Pointe (Mich.)
Gull Lake (Mich.)
Gwinn (Mich.)
Hamtramck (Mich.)
Hancock (Mich.)
Harbor Springs (Mich.)
Hardy Dam (Mich.)
Harper Woods (Mich.)
Harrison (Mich.)
Hartwick Pines State Park (Mich.)
Hastings (Mich.)
Hell (Mich.)
Hessel (Mich.)
Hiawatha National Forest (Mich.)
Higgins Lake (Mich.)
Highland Park (Mich.)
Hillsdale (Mich.)
P.J. Hoffmaster State Park (Mich.)
Holland (Mich.)
Honor (Mich.)
Houghton (Mich.)
Houghton Lake (Mich.)
Indian River (Mich.)
Interlochen (Mich.)
Interlochen State Park (Mich.)
Ionia (Mich.)
Irish Hills (Mich.)
Iron Mountain (Mich.)
Iron River (Mich.)
Ironton (Mich.)
Ironwood (Mich.)
Ishpeming (Mich.)
Isle Royale (Mich.)
Jackson (Mich.)
Kalamazoo (Mich.)
Kalkaska (Mich.)
Kewadin (Mich.)
Lac La Belle (Mich.)
Lake Ann (Mich.)
Lake City (Mich.)
Lake Leelanau (Mich.)
L'Anse (Mich.)
Lansing (Mich.)
Leland (Mich.)
Les Cheneaux Islands (Mich.)
Lincoln Park (Mich.)
Little Girl's Point (Mich.)
Little Traverse Bay (Mich.)
Livonia (Mich.)
Lowell (Mich.)
Ludington (Mich.)
Ludington State Park (Mich.)
Mackinac, Straits of (Mich.)
Mackinac Bridge (Mich.)
Mackinac Island (Mich.)
Mackinac Island (Mich.)
Mackinaw City (Mich.)
Manistee (Mich.)
Manistique (Mich.)
Marinette (Wis.)
Marion (Mich.)
Marquette (Mich.)
Mason (Mich.)
Mears (Mich.)
Menominee (Mich.)
Mesick (Mich.)
Midland (Mich.)
Milford (Mich.)
Mio (Mich.)
Mitchell State Park (Mich.)
Monroe (Mich.)
Montague (Mich.)
Mount Clemens (Mich.)
Mount Pleasant (Mich.)
Munising (Mich.)
Muskegon (Mich.)
Muskegon State Park (Mich.)
Naubinway (Mich.)
New Buffalo (Mich.)
Newaygo (Mich.)
Newberry (Mich.)
Niles (Mich.)
Northport (Mich.)
Northville (Mich.)
Old Mill Creek State Park (Mich.)
Old Mission Point (Mich.)
Omena (Mich.)
Onekama (Mich.)
Orchard Beach State Park (Mich.)
Oscoda (Mich.)
Otsego Lake State Park (Mich.)
Owosso (Mich.)
Paradise (Mich.)
Paulding (Mich.)
Paw Paw (Mich.)
Pentwater (Mich.)
Peshawbestown (Mich.)
Petoskey (Mich.)
Petoskey State Park (Mich.)
Pictured Rocks National Lakeshore (Mich.)
Plymouth (Mich.)
Pontiac (Mich.)
Porcupine Mountains State Park (Mich.)
Port Huron (Mich.)
Prudenville (Mich.)
Rapid River (Mich.)
Reed City (Mich.)
Rochester (Mich.)
Rockford (Mich.)
Rogers City (Mich.)
Romulus (Mich.)
Roscommon (Mich.)
Roseville (Mich.)
Royal Oak (Mich.)
Saginaw (Mich.)
Saint Clair (Mich.)
Saint Ignace (Mich.)
Saint Johns (Mich.)
Saint Joseph (Mich.)
Saugatuck (Mich.)
Sault Sainte Marie (Mich.)
Scottville (Mich.)
Seney National Wildlife Refuge (Mich.)
Silver Lake (Oceana County, Mich.)
Sister Lakes (Mich.)
Sleeping Bear Dunes National Lakeshore (Mich.)
South Haven (Mich.)
South Manitou Island (Mich.)
Southfield (Mich.)
Spring Lake (Mich.)
Sterling Heights (Mich.)
Stony Lake (Mich.)
Sturgeon Point (Alcona County, Mich.)
Sturgis (Mich.)
Suttons Bay (Mich.)
Upper Falls (Luce County, Mich.)
Lower Falls (Chippewa County, Mich.)
Tahquamenon River (Mich.)
Tawas Bay (Mich.)
Tawas Point State Park (Mich.)
Taylor (Mich.)
Tecumseh (Mich.)
Three Rivers (Mich.)
Torch Lake (Mich.)
Tourism.
Traverse City (Mich.)
Trenton (Mich.)
Troy (Mich.)
Union Pier (Mich.)
Vandalia (Mich.)
Wakefield (Mich.)
Walloon Lake (Mich.)
Warren (Mich.)
Warren Dunes State Park (Mich.)
West Branch (Mich.)
Westland (Mich.)
White Cloud (Mich.)
Whitefish Point (Mich.)
Whitehall (Mich.)
Yankee Springs Recreation Area (Mich.)
Ypsilanti (Mich.)