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"Publicity/Promotion" (13), 1939-1972, covers both staff and commercial endeavors. The former concern Interlochen's own print, film, and recording efforts. Correspondence, manuscript writings, press releases, and publications, 1946-1971, are included. For earlier publicity efforts, researchers should check Chronological Camp files, 1935-1945 under "Publicity." They will also find the Publications and Scrapbooks series useful.

The commercial section deals with outside film and television productions about Interlochen. It includes documentation on the Paramount movie There's Magic in Music (1940), and the "Today" Show telecast (1963). The former includes correspondence, plot outlines, publicity releases, and scripts, and alludes to the war's effect on studio film making.