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Vice President for Development (University of Michigan) records, 1948 - 2004

54 linear feet

Online
Records of University of Michigan office (and its predecessor administrative offices) responsible for external fund raising and development activities, including subject files of development officials Arthur Brandon, Lyle Nelson, and Michael Radock; staff files; and photographs.

The records of the Vice President for Development date from 1948 to the present and measure 39.5 linear feet. They reflect the basic concerns of the office for these four decades: preserving and improving the university's public image and planning major fundraising efforts. Unfortunately, both activities are incompletely documented. In the area of public relations the records tend to discuss how immediate problems will be dealt with, rather than overall conceptions of the university's image. The thought behind the innovative fundraising devices created or employed by the office is sometimes recorded through consultant reports, but in general is not well documented.

The manuscript records have been divided into two subgroups, one representing the records of the vice president (or senior staff person, for those years in which there was no vice presidency), the other containing records created by the development office. The Vice Presidents subgroup has been divided by the name of each person who has held the office: Arthur Brandon, Lyle Nelson, and Michael Radock. Researchers should note that since Nelson and Radock used their predecessor's files for some time before inaugurating their own records, the relationship between office tenure and file dates is not an exact one. The Development Office subgroup contains records of that office and its subsidiary units. Several accessions of Development Office records received in 1989 and 1990 have been grouped together as Development Office subgroup: 1989-1990 accessions.

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Audio-Visual Materials

Online

The Audio-Visual Materials series includes audio cassette tapes, and BETA, U-Matic, and VHS videotapes. The cassette tapes contain recordings of several speeches given by former President Ford at the university. The BETA, U-Matic, and VHS videotapes are comprised of two main types, recruitment videos and documentation of the Michigan Fundraising Campaign that officially started in 1992. The recruitment videos offer picturesque views of central campus from the mid-1980's to the early 1990's. The Michigan Fundraising Campaign videos document the many presidential advisory meetings that were held by President Duderstat in 1990 when he, and the advisory board members, addressed such concerns as how the university will adjust to the modem technical environment and how they should adjust the mission and fundraising goals of the university. These concerns were focused before the official 1992 kick off of the large fundraising campaign titled "Campaign for Michigan". The videotapes are noteworthy because they clearly show that this campaign marked a new direction for the university, and that the school as a whole was redefining itself There are discussions that focus on adjusting the managing of the school to resemble the management of a business, and how this change will effect the mission, goals, and responsibilities of the university.