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The Audio-Visual Materials series includes audio cassette tapes, and BETA, U-Matic, and VHS videotapes. The cassette tapes contain recordings of several speeches given by former President Ford at the university. The BETA, U-Matic, and VHS videotapes are comprised of two main types, recruitment videos and documentation of the Michigan Fundraising Campaign that officially started in 1992. The recruitment videos offer picturesque views of central campus from the mid-1980's to the early 1990's. The Michigan Fundraising Campaign videos document the many presidential advisory meetings that were held by President Duderstat in 1990 when he, and the advisory board members, addressed such concerns as how the university will adjust to the modem technical environment and how they should adjust the mission and fundraising goals of the university. These concerns were focused before the official 1992 kick off of the large fundraising campaign titled "Campaign for Michigan". The videotapes are noteworthy because they clearly show that this campaign marked a new direction for the university, and that the school as a whole was redefining itself There are discussions that focus on adjusting the managing of the school to resemble the management of a business, and how this change will effect the mission, goals, and responsibilities of the university.