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Collection

Marketing and Communications (University of Michigan) records, 1950-1999 (majority within 1970-1999)

5 linear feet — 1 oversize folder

The Marketing Communications office offers publicity and announcement services for the University of Michigan. They incorporate graphic design, editorial services, website creation, and project planning to assist campus units with the creation of brochures, bulletins, websites, posters, event programs, and recruiting materials. The Marketing Communications record group contains a few early records of the department however the bulk of the materials include sample products created by the office and photographic images used to create their publications. The photographs contain University of Michigan images including departmental programs, buildings, campus scenes, and faculty portraits.

The Marketing Communications record group is divided into three series including Administrative Records, Products, and Visual Materials. Materials within the Products series were sampled to produce a representative body of the office's work. Some items were removed to existing publication record groups. Many photographs within the Visual Materials series originated from University of Michigan News and Information Services. These items were removed from the Marketing Communications records because they can be found within the News and Information Services record group at the Bentley Historical Library.